AT&T announced expansive three-screen coverage of the Masters, promising more than 110 hours of content across mobile handsets, AT&T U-verse TV and the AT&T Fan Zone and AT&T Entertainment websites.
According to AT&T, it is the sole mobile operator delivering live and on-demand coverage from Augusta National Golf Club, with content spreading across the AT&T Mobile TV, MobiTV and AT&T Mobile Video services–the latter will feature Masters Moments (a series of 24 vignettes highlighting action from past Masters tournaments), multiple golfer interviews and Masters TV, including daily recaps.
Live 2010 Masters content available on AT&T Mobile TV, MobiTV, AT&T Fan Zone and AT&T U-verse TV will include:
- Masters Extra, which gives viewers live play-by-play action before network broadcast coverage begins.
- Par 3 Contest, which features a live feed from this popular contest on Wednesday, April 7.
- Amen Corner Live, which features live coverage of the 11th, 12th and 13th holes.
- 15th/16th Live, which features live coverage of the 15th and 16th holes.
- Featured Group, a new enhancement for the 2010 Tournament featuring coverage of selected groups beginning on the second nine Thursday, April 8 through Sunday, April 11.
CBS and ESPN will be delivering complete live coverage on U-verse TV.
And new for 2010, CBS will deliver live Masters coverage on Saturday, April 10 and Sunday, April 11 to mobile phones with AT&T Mobile TV and MobiTV.
Another option is the FREE PGA TOUR iPhone app presented by Nike Golf. It delivers real-time scores, tee times, play-by-play coverage, standings, player info, tournament video highlights, and more. In addition, the PGA TOUR iPhone app will offer live streaming coverage of select tournaments throughout the season with the award winning LIVE@ franchise.
And for you folks in Canada, TSN has released a new iPhone app, TSN MOBILE: MASTERS LIVE, which offers live streaming for all four rounds including Amen Corner (holes 11, 12 and 13) and holes 15 and 16 as well as the option to follow featured groups live as they play through the back nine (holes 10-18). The app also gives a live leaderboard and breaking news. This one is also FREE, thanks to Nike.
Note: Looks like the TigerTrax app was last updated in July 2009. Attempts to get information weren’t successful. You end up at a GoDaddy site: www.gettiger.com
