Cobra appears to be taking a real liking to the color orange these days, no doubt in part to the young and vibrant Rickie Fowler. Can’t blame them for taking that direction, even if it may not ‘jive’ with the tastes of some. Fortunately for me, orange is my favorite color… and it is featured prominently on Cobra’s new AMP Driver. Let’s take a look.
Cobra dubs the AMP as ‘100% Pure, Fresh. Juicy. Sweet Technology’. No doubt playing off the ‘orange’ theme, as you can see in one of their recent commercials here:
Getting back to the driver itself, it features Cobra’s Adjustable Flight Technology. The technology has been built-in to most of their drivers for the past 2 or 3 years, and offers the player with an open, neutral and closed setting. It’s quite easy to adjust, and, as an added bonus, you can buy new shafts fitted with the AFT coupler if you like to switch shafts in and out for different conditions, temperatures or courses.
The AMP also features the E9 face technology with ‘dual roll’. This has been another one of Cobra’s successful features over the past few years, and it promises a 30% larger sweet spot. I can attest to this myself, as Cobra has been more than kind to share some of their recent driver offerings with me (ZL, S2, S3), and they’ve all been fantastic.. In fact, I’ve noticed a steady progression of improvement, especially from the S2 to the S3.
As expected, the Cobra AMP features a titanium 6-4 club head. It also packs a semi-forged, milled titanium face. This is all well and good, but what you may notice most is the white paint job on the crown, and the black club face. This MAY be in reaction to TaylorMade in their driver designs, or it may simply be that research has proven that with a white crown and black face, the visual appearance at address makes it easier for alignment… adding confidence at address on the tee. Haven’t seen any research numbers on the color combo, but it sure does seem to be a trend these days.
The Cobra AMP comes in lofts of 8.5, 9.5, 10.5 and 11.5. There are also many, MANY shaft and grip combos available, if you have specific needs for your game.
For more information on this sweet swinging driver, be sure to stop by the Cobra AMP page for all the details.
Side Note: Rickie Fowler has the Cobra AMP in his bag. He plays a 8.5 degree loft, in the open position (AFT), and prefers the Mitsubishi White Board 73X shaft.
