Want to see what Raceway Golf™ is all about?

Then head on over to CBS at 2PM EDT this weekend and check out the Mojo 6 broadcast (www.themojo6.com).

The hotly debated new format, which tests the limits of the world’s best athletes through a faster, shorter, more cutthroat type of competition, proved to be everything it set out to be, and more, as 16 elite players battled for their share of the $1 million purse.

Taped in April and airing as two one-hour programs on Saturday and Sunday (May 1 and 2), the new format pitted 16 of the top LPGA players against each other in a series of six-hole matches.   The head-to-head match-ups proved successful as friendships were laid to rest and the intense competitors took the gloves off to call out their opponents, an unusual spin, that added extra heat to the tournament.

“I love this format, it’s really challenging, fun and you just never know what’s coming,” said Christina Kim, who made it to the second day.  “I think this is the best entertainment women’s golf has seen in a while.  The format changes everything, the buzz among players and fans alike is high, and the head-to-head competition is even higher. ”

“The Mojo 6 was suspenseful, intense and really captivating for the fans,” noted LPGA star and Mojo 6 and CBS commentator, Paula Creamer.  “The action was non-stop.  If player and fan endorsements are any indicator, Raceway Golf is here to stay.  I am already looking forward to the next one.”

Day One of the two-day tournament was highlighted by LPGA-ranked veterans trying to prey on rookies and amateurs in the hopes of racking up points to secure their spot in the final group of eight that advanced to round two.

You can learn more in this promotional video.

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Lady golfers have a fresh new alternative for purchasing golf apparel that’s hip, fashionable AND can be proudly worn on and off-course now that the Golf4Her webtique is open for business.  The online boutique, located at www.golf4her.com, is a one stop shop for basic golf essentials (tops, bottoms, outerwear, accessories) and exclusive trendy items that turn over often.

Owner Christina Thompson, an avid golfer, told GolfCrunch the idea for Golf4Her came as frustrations mounted trying to find fitted clothes that were fun, modern and made for the athletic lady golfer.

Taking a “golf as a lifestyle” approach, she spent five years doing research before setting up shop.  In that time, she built relationships with nearly two dozen American and international designers — many that were either too small for big box retailers or too edgy.

Ms. Thompson pointed out some of her favorite discoveries:

• She likes Lija because of the fabrics, the color palette and the fact that the cut is phenomenal.

• Donna Bonn Designs has some “awesome” golf t-shirts that have been selling briskly.

• Abacus outfitted the 2009 European Solheim Cup Team.  She pointed out the Abacus Fortrose Skort-Navy as one of her favorites.  It features two pockets to carry extra tees or the occasional provisional ball.

The also site features some interesting looking bags and gear.  For example, there are all kinds of designer golf ball holders from Ame & Lulu.  That same designer has a collection of signature shoe bags.

One feature that’s helpful is the “Fashion Caddy” that removes the guesswork out of pairing up tops and bottoms for the perfect look.

Taking a holistic approach to golf, Ms. Thompson has added a Fitness section to the site which features a number of nutrition and exercise-related items. One product she pointed out was the  G2 Fitness Golf Stretch Fitness Mat.  Endorsed by top-ranked LPGA player Natalie Gulbis, the emphasis is on stretches that help maximize swing speed and stability, improve range of motion and flexibility, and reduce risk of injury.

Final Thoughts: The Golf4Her webtique is what lady golfers have been seeking for years.  Fashion forward and functional, it will also find fans among those on the fringe of the game, for daily wear.

It is nice to know that Ms. Thompson plans on carrying a steady stream of refreshing new designs and that she is emphasizing customer service — making it a sort of Nordstom for lady golfers.  Adding it all up, Golf4Her is a “must visit” early and often.

Note: As part of the grand opening, Golf4Her has a promo for a discount on the first purchase (Use code:  Launch10).

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Sears, one of the nation’s largest retailers known for its Craftsman tools and Kenmore appliances, just announced  the first U.S. based “store-within-a-store” retail model for the golf industry.  As a result,  Edwin Watts will open 12 new service-oriented golf shops inside of existing Sears stores in key locations nationwide.

The first Edwin Watts Golf Shop is scheduled to open in the Murray, UT Sears location by May 31, 2010, and will be followed by openings at Sears store locations in Hicksville, NY; Falls Church, VA and Friendswood, TX. Following the initial openings, eight additional Edwin Watts Golf Shops are slated to open at Sears store locations in Maryland, Illinois, New York, Florida and Kentucky.

In a prepared statement, John Watson, the CEO of Edwin Watts Golf Shops said, “This first-of-its-kind partnership with Sears is a significant development in the golf industry as it expands the access of service-oriented golf retail to all levels of golfers, while helping to drive new players to the game.”

Strategically positioned near other major Sears departments (electronics, tools, appliances, sporting goods), each of these shops will be staffed by Edwin Watts Golf sales associates.  Customers will be offered an interactive golf experience that includes in-store putting green and hitting bay, game improvement clinics, expert golf club and golf ball performance fitting, and the latest equipment technology.

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