Here’s a novel idea which is sure to gain traction (pun intended)…
The new Allen Edmonds Honors Collection™ golf shoes are being shipped with QR code technology on hang tags that can access a special video showcasing the new line’s fine craftsmanship process, Ben Crenshaw’s commentary about the Honors Collection and the line’s five shoe styles. The intent is to provide a push at the point-of-purchase. Of course, shoppers will need a smartphone with a QR app to be able to scan the image of the QR Code and connect to the web via the phone’s browser. Yeah, that’s a lot of steps. But for a $300 pair of golf shoes (actually $295), some folks may be willing to make the extra effort.
The videos are also available on the Allen Edmonds website (www.allenedmonds.com).
For those not wanting to bother with QR, here’s one of the videos.
Source: Allen Edmonds
http://www.thegolfwire.com/stories/234271
