Starting this week at Augusta National, Mercedes-Benz is kicking off a mobile golf tour co-branded with the PGA of America which will offer an opportunity for all levels of golfers to have their swing analyzed. The program is being headed by two-time Masters winner, Bernhard Langer.
Mercedes Sprinter vans will be used to tote the golf swing simulators and other training systems that use digital video, motion measurement and biofeedback technology to measure a person’s swing.
Over the next several months, the automaker will take the tour to at least nine PGA events, including the Wells Fargo Championship, Senior PGA Championship, AT&T National, PGA Championship, Charles Schwab Cup Championship, and Chevron World Challenge, along with several Mercedes-Benz Dealer Golf Sectionals and PGA Play Golf America days.
The Mercedes-Benz Performance Center was conceived from a golfing center that Mercedes-Benz had at the PGA Championship last year, said Lisa Holladay, manager of brand experience marketing at Mercedes-Benz USA. “Mercedes-Benz and PGA of America wanted to “take it out on the road to reach more people and support the growth of the game of golf,” she said.
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