The AP is reporting that Farmers Insurance Group has just signed a 4-year title sponsorship deal for the PGA Tour stop held at Torrey Pines in San Diego. Terms of the deal were not disclosed. PGA Tour Commissioner Tim Finchem did say that next year’s purse would increase half a million from this year, to $5.8 million.
The Torrey Pines event, now known as the Farmers Insurance Open, is held during the West Coast Swing in January. For the 2010 event, Farmers signed on to be title sponsor the week before the event. Since 1992, it had been known as the Buick Invitational. Things changed when the automaker’s parent company, General Motors, filed for bankruptcy and ended its sponsorship last year.
